Promotes economic cooperation and business partnerships

Brand identity

The UAE-Israel Business Council (UIBC) is an organization that promotes economic cooperation and business partnerships between the United Arab Emirates (UAE) and Israel. The council connects businesses in Israel’s dynamic technology and innovation ecosystem with the UAE’s strengths in finance, trade, and logistics. The UIBC is committed to fostering shared opportunities and building a brighter future for the entire region through its work. The council is made up of business and public sector leaders from both the UAE and Israel and is dedicated to promoting mutually beneficial relationships and partnerships. By leveraging the unique strengths of both countries, the UIBC helps businesses thrive and grow in a global market.










Poppins is one of the newcomers to the tradition of geometric sans serif typefaces fonts, which is a new popular design tool. Each letterform is nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic color.